A Fit For A Queen

We ditched the mannequin to bring real women into our
studio. This gives our design team the chance to see
how our clothes look on real women, and gives real
women the chance to tell our design team what they
love and what they’d love to see. The result?
Perfect fits for sizes XS through 3X.

We couldn’t find the perfect white tank, so we made it ourselves. Then we made it in more colors. And then we turned our attention to other essentials. Like your favorite T-shirt. And those amazing joggers. And the throw-it-on-and-go dress. More than basic, they’re basically perfect.

It started with a Tank

We are proud to work with suppliers and manufacturers committed to fair labor practices. We believe staying true to our values brings more value to our clothes.

Dedication To The World Around Us

Our Customer Experience team is dedicated to making sure you’re happy. Just shoot us a text, give us a call, send us an email, tag us on social media … heck, we might even learn to deal with carrier pigeons. We’re here for you.

How do you #pushthestandard? Follow us on social and tag us in your photos to tell us your story.